Reach Potential is in the business of helping organizations align their CSR strategies with their business strategy. Our team is trained in the most cutting-edge CSR thinking and strategy. We firmly believe that for organizations to seriously work on their CSR agenda, they need to understand the distinction between philanthropy and CSR.While philanthropy is a CSR activity, but philanthropy is not CSR .

CSR initiatives have to deal with the impact the organisation makes on social, environmental, human and sustainability issues and thus the need to integrate their CSR strategy with their business strategy. We partner with our clients in aligning and articulating explicitly their purpose, vision and values consistent with responsible business practice right up till devising appropriate measurement and reporting standards for the organization.